香港互動市務商會(HKAIM)上星期舉辦了 Social 2.0 的半天研討會,反應非常熱烈,二百多名參加者當中絕大部份是付費參加的,證明外界對如何利用互聯網和社交網絡作營銷這主題極感興趣。主辦單位也很有心思地安排了十幾位講者,但每人只有 10 分鐘發言時間的形式,而且要求每位講者準備一份至少 30 頁以上,且每頁不得多於五行文字的簡報,務求節奏明快,發言精準,沒有冷場,結果也做到了,絕大部分與會者都留至最後。[……]

 

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Every day, someone asks me how to “develop a Web 2.0 strategy.” But what they really seek is a media strategy to connect people, deliver messages of information, and maintain relationships.[……]

 

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Web 2.0是什麼?大概很多人都聽過像Facebook、YouTube、Flickr、Twitter,甚至各社交網絡和網誌(blog)平台,都被稱為Web 2.0應用,但究竟它們共通的地方在那裡?[……]

 

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Working with DotAsia, Computancy organized the first live bloggers’ party of the major Asian film award ceremony in Hong Kong, setting an example of[……]

 

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